I remember when I purchased my very first pair of Wright socks. I was overweight, out of shape and determined to make a change. The Runner's World sales person sold me a pair of Hoka One Ones and said I would regret not purchasing Wright Socks if I was going to run trails. I remember the cost of the socks being $12.99 at the time, and I thought, NFW am I going to pay that for a single pair of socks. No Way! So I purchased three. She was super cute and in incredible shape, sounded legit,... so there is that. Anywho, I still have those same socks and that was from 2007. I have made additional purchases over the years, and my sock drawer has varying shades of white, mostly grey, but the performance and fit are very much like a brand new pair without any loss of comfort. These socks are truly blister free even when wet. I am purchasing new socks in 2021, only because I see my wife's embarrassment when I walk through the airport security in socks that look as if they should have been donated eons ago. Worth every penny!